多玩YY 主要有哪些盈利渠道?

分类：商业模式 　 阅读：

YY除了靠月票和广告，还有哪些盈利方式?里面的主持人是采用聘请制还是如何?

例如，我想请主持人在主持过程中插入一个广告，是直接联系主持人还是通过官方?

YY的盈利大概占多玩的多少?

迄今为止，从YY出来的红人有哪些?

匿名用户

10 月 15 号的招股文件披露了收入来源，Form F-1 | sec.gov

2012 上半年的收入(单位：千人民币)：

—Online game: 150,398

—YY Music: 92,721

—Others: 30,961

—Online advertising: 50,370

同时在 Internet Value-Added Services 一节有详细的说明：

We primarily generate revenues from paying users of online web games, YY Music and membership. We believe the following areas represent the most significant monetization opportunities for our platform:

Online Games. Online games, which include massive multiplayer online games and web games, have become an increasingly popular source of entertainment(获取游戏资讯的重要渠道) for individuals and groups of internet users. According to the iResearch, China’s online games market generated RMB43.4 billion (US$6.9 billion) of revenue in 2011, and is expected to grow to RMB84.6 billion (US$13.3 billion) in 2016. Our platform attracts a large number of online game players and is particularly attractive to online game players’ guilds, the members of which congregate on YY Client to discuss gaming strategies and to communicate during online games. Our platform provides users with access to a wide variety of web games which we monetize. In the future, we intend to develop and introduce more online games-related services such as the recently introduced live broadcasting(实时广播) of online games to a large audience.

Music. YY has become a popular platform for live music performances on music channels. YY provides a stage for grassroots musicians, celebrities and professional performers to perform live. We create and offer to users virtual items(虚拟商品) that can be used on the music channels. Users can purchase consumable virtual items from us to show support for their favorite performers or time-based virtual items that provide users with recognized status, such as priority speaking rights or special symbols on the music channels. We share with certain popular performers and channel owners a portion of the revenues we derive from such in-channel virtual item sales on YY Music. According to a report we commissioned in 2012 conducted by the Data Center of China Internet, or DCCI, the total market size for karaoke and live music performance in ten major cities in China, including Beijing, Shanghai and Shenzhen, was US$8.6 billion. We have encouraged and facilitated numerous large-scale music events such as fan club gathering and meet-and-greets with various performers, as well as concerts and singing competitions for performers from various music channels. In the future, we intend to encourage more live music events(在线音乐活动) which users can access in real-time for an entry fee.

Membership. We provide enhanced membership privileges to users who pay a monthly fee and subscribe to our membership program(收费会员). Enhanced privileges include access to new and unreleased channel functions, including additional video usage, priority entrance to certain live performances, and exclusive rights to access VIP avatars, VIP ring-tones, VIP fonts and VIP emoticons. In the future, we intend to continue exploring different ways to expand our members-only offerings so as to better serve our members and attract a larger membership base.

Education. YY provides a convenient and efficient platform for lectures or personal tutoring sessions to be conducted in real time. Our education channels provide numerous classes that cover diverse subjects such as foreign languages,the PRC government civil employee examination and IT training(诸如国家公务员考试等各种培训). In the future, we intend to continue enabling users to conduct education courses and cooperate with various educational institutions to provide online classes(网上课堂) on YY for a fee.

潘兆峰，从事互联网广告业务

最大的赢利点：网页游戏联运。月收入千万。

老孟，全球最大的OW

回答仅代表个人见解，分为三条：

1． YY作为基础的团队语音工具，不进行任何盈利运作;

2． YY作为用户群体通讯，聚集的社区载体，会和duowan.com，yy.com以及网页联运业务相互捆绑，互相分享用户流量和优质内容;

标签： 哪些  渠道  要有  盈利  

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